Link from useful context
Add links where they help someone continue to a related service, guide or case study. A link should feel like a natural next step.
Use descriptive link text
Say what the destination contains rather than relying on vague text such as “click here”. This helps visitors understand where a link leads.
Prioritise your key pages
Make core service pages reachable from the main navigation and relevant supporting content. Avoid orphaned pages that have no useful internal links.
Review links when the site changes
Check for broken links after a redesign or URL change. Internal linking supports discovery, but it does not replace useful content or a clear site structure.
Plan links around useful visitor journeys
Connect guidance to the relevant service page, then link to a useful next step such as a case study or contact page. This gives visitors a more natural route through the site.
Frequently asked question
Where should I start?
Begin with the pages and customer questions most relevant to your business. A focused review can help you decide what to address first.