Record the pages that matter today
List current URLs and review available organic performance and backlinks. Identify pages that attract useful search traffic or answer important customer questions.
Map old URLs to relevant new pages
When a URL changes, plan a direct redirect to the closest equivalent. Do not send every old URL to the homepage if a better destination exists.
Preserve and improve useful content
A redesign is a good opportunity to clarify content, but removing or changing strong pages can affect their visibility. Make changes deliberately and keep a record.
Check the launch carefully
Test redirects, internal links, mobile layouts and indexability. Submit the current sitemap and monitor Search Console for errors and page changes after launch.
Decide what to retain, combine or remove
Review each page before the move. Keep useful content, combine pages where that genuinely improves the experience and redirect removed URLs to the closest relevant destination.
Frequently asked question
Where should I start?
Begin with the pages and customer questions most relevant to your business. A focused review can help you decide what to address first.