Start with essential pages
Many service businesses need a homepage, service pages, information about the business, examples of work, answers to common questions and contact details.
Give distinct services their own explanation
A dedicated service page is useful when its audience, approach or customer question is distinct. Avoid creating nearly identical pages just to change a service name.
Make navigation predictable
Use familiar menu labels and keep the main navigation focused. Add internal links from relevant content to services, examples and contact information.
Review the structure before launch
Check for missing pages, duplicate topics, broken links and unclear routes. An XML sitemap helps discovery, but does not replace helpful navigation.
Frequently asked question
Where should I start?
Begin with the pages and customer questions most relevant to your business. A focused review can help you decide what to address first.