SEO case study · Lighthouse Group
Meaningful movement in organic visibility.
The SEO work shows concrete progress: more organic clicks in a recent week-on-week comparison and a Lighthouse article that reached page one in a separate 30-day comparison.
Discuss SEO for your website ↗Positive search signals
More clicks. More impressions.
A comparison of two consecutive weeks shows growth across three important organic visibility signals.
Source: Google Search Console, 3–9 October 2026 compared with 26 September–2 October 2026. Week-on-week comparison.
Specific search queries
Relevant positions moved forward.
In the same comparison, average positions improved for several relevant search terms.
Improving organisations SME32.3 → 9.4
Finance & capital structure10.1 → 6.5
Strategic financial advice10.1 → 5.4
Liquidity problems17.8 → 14.2
Optimising business results2.9 → 1.8
Average Google position; a lower number means a more prominent position.
A separate 30-day comparison
From position 59 to page one.
The Lighthouse page about “why isn’t my business growing?” improved from an average position of 59.2 to 6.3, comparing one 30-day period with the preceding 30 days.
Google Search Console · specific Lighthouse content pagePrevious 30 days59.2Average position
Following 30 days6.3Average position
What the data shows
Focused SEO builds visibility and trust.
Stronger positions on relevant finance and business growth topics make Lighthouse easier to find when business owners are actively looking for advice.
The ongoing approach
Improve SEO step by step.
The figures help show where the site is becoming more visible and which topics may benefit from further work.
Measurement
See what Google reports
Search Console makes clicks, impressions, CTR and average positions visible.
Relevance
Focus on relevant topics
Search terms and page performance help identify where further content work may be useful.
Consistency
Keep following results
SEO takes repeated attention: measure, improve and review which opportunities develop.
Would you like to get more from your website?
We’ll discuss opportunities that fit your website and goals.